Example brand tagline.
Oat Flour - Oat flour is often found in dog food and dog treats due to it being a nutritious grain product. Don’t worry; it isn’t just a filler but a healthy addition to your pet’s diet and a great source of fiber.
Brewers Dried Yeast - Brewers Dried Yeast is a multipurpose ingredient. It is a rich source of protein, B-Complex vitamins, B1 Thiamine, B2 Riboflavin, B3 Niacin, B5 Pantothenic Acid, B6 Pyridoxine, B7 Biotin, B9 Folic Acid, Chromium and Selenium (which is a cancer fighter). It is also an immune system booster and flea preventative.
Glycerin - Glycerin is a humectant (attracts moisture to the skin). This will help your dog with dry skin and is a catalyst in salivation response and absorption. Glycerin also cleanses toxins from body tissues, particularly the liver.
Rye Flour - Rye is a grain that is commonly used for flour. Rye Flour is a nutritious source of B vitamins, Iron, Phosphorus, Potassium, protein and fiber. It also has low levels of gluten and just as healthy as whole wheat.
Calcium Phosphate - Calcium phosphate is a mineral that contributes to healthy bone, teeth and cartilage growth and hormone transmission throughout your dog’s body.
Arabic Gum - Arabic Gum is a natural gum derived from different species of acacia trees that adds chewiness to dog treats. It is also a source of fiber.
Vegetable Flavor - Vegetable flavor is added for the benefit of your dog’s taste buds.
Calcium Carbonate - Calcium carbonate is found in rocks, pearls and the shells of marine organisms. It contributes to healthy bones, teeth and cardiovascular health. It also helps maintain muscular growth and normal blood clotting.
Canola Oil - Canola Oil comes from the rapeseed and is thought to be one of the healthier oils because of its lower level of saturated fat and higher level of polyunsaturated fat. This helps with lower cholesterol levels and low-density lipoprotein cholesterol. It also contains omega-6 and omega-3 fatty acids. Canola Oil gives your pet a nice shiny coat and contributes to the development and function of body cells, tissues, muscles and nerves.
Soy Lecithin - Soy Lecithin supports a healthy immune system and helps lower cholesterol levels due to its role of breaking down fats. It is also connected to assisting positive brain function and is essential to maintaining a healthy liver.
Fish Oil Concentrate - Fish Oil comes from the tissues of oily fish. It contains omega-3 fatty acids, eicosapentaenoic acid and docosahexaenoic acid (which aids in inflammation reduction). Fish Oil is great for maintaining a healthy skin and coat.
L-ascorbyl-2-Polyphosphate - L-ascorbyl-2-polyphosphate is a nutritional supplement that is a great source of Vitamin C.
Maltodextrin - Maltodextrin is a polysaccharide that is derived from corn, rice and potato starch. It is used as a source of energy and is absorbed into the body like glucose.
Sodium Alginate - Sodium Alginate is a natural polysaccharide that comes from brown seaweed. When combined with water it thickens, making it a great stabilizer.
Calcium Sulfate - Calcium sulfate is a calcium salt that acts as a firming agent.
Citrus Pectin - Citrus Pectin is a complex carbohydrate derived from fruits that’s helps your dog’s body ward off disease and cancer. It is also a source of fiber.
Vitamin E Supplement - Vitamin E is a fat-soluble nutrient that is an important asset to your dog’s body. It is an antioxidant that protects the body from free radicals and also boosts the immune system. Vitamin E stimulates communication between the cells so they can perform important functions. It plays an important role in the circulatory system by helping blood vessels expand and keeps blood from clotting inside blood vessels.
DL-Methionine - DL-Methionine is an essential amino acid. It is used to acidify urine so that stones do not develop in the urine and also helps prevent urinary tract infections. DL-Methionine supports a healthy immune system and contributes to healthy skin, nails and liver activity.
Vitamin B12 Supplement - Vitamin B12 is a nutrient that contributes to healthy blood and nerve cells and the immune system. It also helps the body convert food into energy.
Ferrous Sulfate - Ferrous sulfate is a mineral that is a great source of iron and is actually used to treat iron deficiency.
Sorbic Acid - Sorbic Acid is a natural compound that acts as a preservative that wards off mold and yeast.
Zinc Sulfate - Zinc sulfate is an inorganic compound that supports a healthy immune system, protects the body against free radicals and is important in insulin formation.
Niacinamide - Niacinamide is a form of Vitamin B3 that promotes healthy digestion and skin. Niacin plays an important role in cellular energy production and is found in greatest amounts in tissues that are more metabolically active like the liver, heart, brain and skeletal muscle. Outside sources are needed for your pet to get enough of this vitamin since the body does not make much of it.
D-Calcium Pantothenate - D-Calcium Pantothenate, also known as Vitamin B5, is a component of Coenzyme A, which is an essential Coenzyme in multiple reactions your dog’s body. Coenzyme A is required for chemical reactions that generate energy from food. It also takes part in the synthesis of essential fats, cholesterol, and steroid hormones.
Mixed Tocopherols - Tocopherols are an organic compound that contain Vitamin E that is typically found in wheat germ oil, egg yolk, and leafy vegetables. Tocopherols are an antioxidant that partake in cell membrane stabilization.
Propionic Acid - Propionic acid is a natural preservative that inhibits mold growth.
Manganese Sulfate - Manganese sulfate is an inorganic compound that supports a healthy immune system. It also contributes to strong bones and enzyme activators.
Inositol - Inositol, or Myo-Inositol, is a simple carbohydrate. It is found in plant and animal tissue and metabolizes blood fats.
Riboflavin - Riboflavin, or B2, is a Vitamin of the B complex that is essential for metabolic energy production. It is found in many foods, especially milk, liver, eggs, and green vegetables. Riboflavin contributes to red blood cell production, breaking down foods and absorbing nutrients.
Copper Sulfate - Copper Sulfate is an inorganic compound that acts as a fungicide. It also contributes to bone formation, the absorption of iron and protein processing.
Magnesium Oxide - Magnesium Oxide is a source of Magnesium which is essential for proper functioning of the heart, bones, muscles, cells and nerves.
Vitamin D Supplement - Vitamin D is a fat-soluble vitamin that assists calcium and phosphorus in building bones and teeth. A lack of Vitamin D can lead to brittle bones and a poor skeletal system.
Vitamin A Supplement - Vitamin A is an unsaturated organic compound that contributes to a healthy immune system, growth and development and good vision. All forms of vitamin A have a Beta-Ionone ring to which an Isoprenoid chain is attached, called a Retinyl group. Both structural features are essential for vitamin activity.
Pyridoxine Hydrochloride - Pyridoxine Hydrochloride is the 4-Methanol form of Vitamin B-6. It is converted to Pyridoxal Phosphate, which is a coenzyme for synthesis of amino acids, neurotransmitters, sphingolipids and aminolevulinic acid. It also boosts the immune system and contributes to protein metabolism and red blood cell production.
Sodium Selenite - Sodium Selenite is an inorganic compound and essential mineral. It acts as an antioxidant, supports a healthy immune system and protects the body from free radicals.
Thiamine Mononitrate - Thiamine is a source of vitamin B-1 and assists in the breakdown of carbohydrates and also contributes to nervous system function. When coupled with mononitrate it acts as a food fortifier since it is more stable.
Biotin - Biotin is part of the vitamin B group and will give your dog healthy skin and coat. It assists in the synthesis of glucose and fatty acids.
Folic Acid - Folic acid comes from Folate, which is one of the B vitamins. It is very important because it contributes to blood building and DNA formation which will prevent your pet from experiencing a low red blood cell count.
Potassium Chloride - Potassium chloride acts as a source of potassium and balances acid/alkaline levels.
Calcium Iodate - Calcium Iodate is an inorganic compound that is a source of iodine and is said to promote strong bones, teeth and cardiovascular health.